I recently got an email from a PR rep about a British fuel cell company called AFC Energy, calling my attention to a promotional video the company produced about fuel cells and about its contribution to the field. Normally I’d skeptical about energy-related promotional materials, which often exaggerate in misleading ways. But I really liked this video, for a few reasons. First, it doesn’t just trumpet the company’s technological prowess; rather, it tells a story about energy and the role that fuel cells have and will play as the energy landscape continues to evolve. Telling stories of this kind is important to help the average person understand why energy matters and why they should care about it. And second, unlike the typical tech heavy promo overburdened with numbers and stats and confusing jargon, this video is charming and funny. Yes, it’s still a promo meant to burnish AFC’s reputation. But that’s OK, too. The video is well-produced, educational, and made me aware of a company doing what seems to be some very good work to push fuel cell technology forward.
Watch the video here:







